Traditional media are less appealing and students respond to the kinks of products and services in which we specialize.
WHY TARGET
THE COLLEGE MARKET?
OUR APPROACH
EFFECTIVE REACH
Email
Phone
661.251-2040 |
Hogan USA » Hogan Communications » Effective Reach
NON-TRADITIONAL, SPECIALIZED ON CAMPUS MEDIA.
Students respond to the kinds of products and services in which HOGAN COMMUNICATIONS specializes:
- Preview Theater® (In Theater Advertising)
- Advance Movie Screening Sponsorships
- College Newspaper Ad Placement Services
- Wild Postering Programs
- Custom On-Campus Events and Promotions<
- Product Sampling
- Spring Break
- Specialty Publishing
- Custom direct Mail Campaigns
TRADITIONAL MEDIA IS LESS APPEALING
- TELEVISION - viewership is 58% below norm for the US population.
- MTV - 34% of college students never watch MTV, 29% rarely watch it and 25% occasionally watch it.
- RADIO - listening experience is 3% below norm for 18 -24 age group, and there is little loyalty to a a single station or program format.
- DAILY NEWSPAPERS - readership 15% below norm for 18 - 24 age group.
- CAMPUS NEWSPAPERS - 93% of students read their campus newspaper.
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