WHY TARGET
THE COLLEGE MARKET?

OUR APPROACH

EFFECTIVE REACH

Over 17 million active consumers with more than $200 billion to spend.

• 63% of all 18-24 year olds are college students.
• 17.4 million students attend colleges nationwide.
• $224 a month average student discretionary income.
• $200 billion college student purchasing power.
• Trendsetters; Influence peers, families, and contemporaries.
• Forming long term brand loyalty.
• Active consumers of today.
• Affluent market of tomorrow

ALL STUDENTS 57% female - 43% male 62% attend 4 year institutions 38% attend 2 year institutions 61% are full time undergraduates 13% are graduate students 57% are 22 years or older

FULL TIME UNDERGRADUATES 91% work full or part time 70% from families with $25k + income 26% from families with $50k + income 43% are 21 years old or older 33% try new products regularly Trendsetters for the adult marketplace